Sunday, November 28, 2010
My heart skipped a beat when I found this coat for 29 dollars at a second hand store...when I brought it home I researched the tag on the inside. Turns out I'm wearing a little piece of Montreal history.
The Dupuis Freres opened as a small family run clothing store in 1870. It quickly grew into one of Canadas largest department stores, with the help of a branding strategy that appealed to Francophones in Canada and due to the growth of their mail order catalogues - in the 1930's the Dupuis Freres recieved up to 10, 000 catalogue orders a day. The company closed in 1978 due to bankruptcy and company strikes.
It makes me wonder how old my coat is, and who wore it! My dad told me that my Bubbie wore a coat just like this when she was younger. It makes me feel very close to her whenever I put it on! I was sitting on the bus and an old lady was studying my coat carefully...and then she smiled, all lost in thought. She could have been thinking about her grocery list, but I'd like to think the coat brought her back to a happy time :) I guess we will never know!
Dupuis pictures from here and here. The rest are mine, all mine.
And now to make this the longest post I've ever written...
If you are in Montreal this weekend, check out blizzarts bar at 3956a St Laurent for vintage clothes, beer, performances and art! Just don't buy a brown or black fur hat! I want one for my new coat :)